Most expensive ever
Guinness advert features
large-scale domino game
The
wait is over for fans of iconic
Guinness advertising as the new
advert showcasing the 'art of
tipping' is set for its
television premiere.
The latest in the series of
'Good Things Come to Those Who
Wait' ads, 'Tipping Point'
features a large-scale game of
dominoes and as part of a £10
million marketing campaign is
the most expensive and complex
Guinness advert to be
produced.
Directed by Nicolai Fuglsig
of Sony Bravia 'Balls' fame, it
is a celebration of
community.
The ad sees hundreds of
villagers come together to
create the ultimate domino
effect, featuring 6,000 iconic
black and white dominoes,
alongside thousands of
unexpected toppling objects,
include suitcases, oil drums,
fridges and cars.
Scroll down for more
and watch the
advert...
The advert titled
Tipping point culminates in
a giant pint of Guinness
being fashioned out of
books
Director Nicolai Fuglsig
said shooting the new Guinness
advert was the biggest
challenge of his career
yet.
"It was a really tough job -
from the remote, high altitude
location to having to
frequently reset thousands of
props, as well as working with
hundreds of villagers that had
absolutely no understanding of
acting or film making - nothing
was easy," he said.
Directed by Nicolai
Fuglsig, the advert begins
with just one domino that
sets off a chain reaction
of objects around the
town
Facts and Figures
• The advert was shot on
location in a remote side
village called Iruya, in the
Salta region of northern
Argentina, with a population of
around 1,000 people.
• The cast is made up of locals
from the village and
surrounding area, none of whom
had ever appeared in front of a
camera before.
• The tipping scenes were
created by world record
breaking domino tipping
experts, Domino Domain.
• Setting the dominos on the
table from the start of the
advert took a team of three
experts two days, but took just
14 seconds to topple.
• Toppling items included:
6,000 dominoes, 10,000 books,
400 tyres, 75 mirrors, 50
fridges, 45 wardrobes and 6
cars.
• 24 hours of footage was
captured.
• The car toppling sequence was
successfully shot in just one
take!
