Media Storm by Kerby Anderson


Young people today are growing up in the midst of a media storm. The electronic input into their brains and lives is more than any previous generation. We have to wonder what the impact will be on their morals and their lives. In a sense, it is a social experiment taking place right before our eyes.

Consider that the average teenager will have seen 22,000 hours of television by the time he or she graduates from high school. To put that figure in perspective, he or she will only have been in a classroom for 11,000 hours. When I have shared this statistic with some audiences, they don’t believe that students will have seen that much television. But they come from averages collected by the A.C. Nielsen Company that monitors television.

Here’s another staggering figure: young people will listen to nearly 11,000 hours of music during their teen years. That figure comes from a study in the Journal of the American Medical Association and was collected before the popularity of the iPod. It seems reasonable to assume that this new invention has probably increased the hours of listening to music.

How much time do they spend on the Internet? That is a difficult number to find, but USA Today reports that teens spend about 16 percent of their time each day surfing the Internet or e-mailing. Another study found that 89 percent send or receive e-mail daily.

A study of other actual situations shows that video games were very important and concluded that male gamers spent an average of 58 minutes playing on the weekdays and one hour and 37 minutes playing on the weekends. The time spent by females was less but also significant.

Well, you get the picture. This generation is wired and this isn’t a good thing. They spend long hours in front of a screen (a TV screen, a computer screen, or a video screen). It’s time for them to unplug. I’m Kerby Anderson, and that’s my point of view.

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